Designing Brand Identity
If I'm honest, it seems like this book was just written for big companies with lots of money to pay to uber expensive branding agencies who know this stuff already.
Although, what Wheeler teaches can be applied to the savvy, single person design studio.
She covers the design process, provides tangible examples, and presents a well rounded picture of designing brand identity.
Designers and entrepreneurs, this is good for your shelf.
July 23, 2010