Visual Language for Designers Principles for Creating Graphics that People Understand
Notes
http://www.whatmakesthemclick.net/2010/01/16/613/
When I first looked at this book I said “Wow!”. It’s a large book, hardcover, with thick paper and beautiful illustrations, as it should be, since it’s a book on visual design. But looking deeper, the reason that I like this book so much is that it covers the topic of visual design from a psychologist’s point of view, and let’s face it, I’m a pscyhologist and I see everything from a psychologist’s point of view!
The book talks about cognitive psychology principles such as grouping, schema and mental models and then shows how the elements of a visual design change the perception of the image. It’s very specific, and there are lots of examples.
I have to admit that I don’t think this book will make me a visual designer. I’m just ...
Description edit
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes: How to organize graphics for quick perception How to direct the eyes to essential information How to use visual shorthand for efficient communication How to make abstract ideas concrete How to best express visual complexity How to charge a graphic with energy and emotion
Additional information
- Pages: 240
- ISBN: 1592535151
- EAN: 9781592535156
- Dewey: 741.6019
- Binding: Hardcover
- Publisher: Rockport Publishers