What Would Google Do?

By Jeff Jarvis

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LJ read 99 pages in What Would Google Do?

196

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LJ What Would Google Do?

If you make your living telling people what they can't do because you control resources or relationships, if you work in a closed marketplace where information and choice are controlled and value is obscured, then your days are numbered.

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LJ read 97 pages in What Would Google Do?

97

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Sébastien Morin What Would Google Do?

"Google realizes that its real value is not in limiting what people can do but in helping them do what only they can imagine."

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Sébastien Morin What Would Google Do?

"One of them asked why he (Craig Newmark of Craigslist) didn't sell Craigslist for billions of dollars, which he certainly could, and turn his assets to philanthropy. Newmark said he believes he is helping people more by keeping money on their pockets and away from middlemen. He attributes the success of Craigslist to treating his community as stakeholders, ad he is paying them their internet dividend."

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Sébastien Morin What Would Google Do?

"Give the people control and we will use it. Don't and you will lose us. Simple."

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Sébastien Morin read 13 pages in What Would Google Do?

116

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Sébastien Morin What Would Google Do?

"Design is about more than aesthetics. Design is an ethic. Design is the path by which you interact with your public."

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Sébastien Morin What Would Google Do?

"Google's lesson in clear : Make innovation your business."

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Sébastien Morin What Would Google Do?

Google, he said, knows how to find smart people and give them what they want : "They want the ability to work for a winner. They want to have the ability to feel special. They want to have the ability to make money. And they want the ability to increase their external market value - it helps me build a brand : myself."

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