"In typography, everything is connected to everything else; individual elements are noticable only at the expense of the whole."
"Newspaper typography has created some of the very worst typefaces, typesetting, and page layouts known to mankind. Yet we put up with bad line breaks, huge word spaces, and ugly type, because that is what we are used to. After all, who keeps a newspaper longer than it takes to read it? And if it looked any better, would we still trust it to be objective?"
…we humans are also part of this wonderful, if not entirely perfect, system called nature; we like things that look "human" (less than perfect)… Unfortunately, people have long since begun improving on creation… Tree farms are a good example of what some people think nature should look like. If we applied the same logic to type, we wouldn't have any unusual or eccentric designs, where every letter has a different shape and its own individual space. Instead there would only be regularized fonts with nice geometrically defined shapes. How mundane our typographic lives would be.
Letters were originally invented to help communicate not high culture, but mundane things like the amount of goods delivered or their value in barter or currency.
…graphic design will always be about problem solving first, and style-making afterward.
What we have to say is much easier for others to understand if we put it in the right voice; type is that voice, the visible language linking the writer and the reader.