The old Martian names were names of water and air and hills. They were the names of snows that emptied south in stone canals to fill the empty seas. And the names of sealed and buried sorcerers and towers and obelisks. And the rockets struck at the names like hammers, breaking away the marble into shale, shattering the crockery milestones that named the old towns, in the rubble of which great pylons were plunged with new names: Iron Town, Steel Town, Aluminum City, Electric Village, Corn Town, Grain Villa, Detroit II, and all the mechanical names and the metal names from Earth.
"Ask me, then, if I believe in the spirit of the things as they were used, and I'll say yes. They're all here. All the things which had uses. All the mountains which had names. And we'll never be able to use them without feeling uncomfortable. And somehow the mountains will never sound right to us; we'll give them new names, but the old names are there, somewhere in time, and the mountains were shaped and seen under those names. The names we'll give to the canals and mountains and cities will fall like so much water on the back of a mallard. No matter how we touch Mars, we'll never touch it. And then we'll get mad at it, and you know what we'll do? We'll rip it up, rip the skin off, and change it to fit ourselves."