Bad mobile strategies often start with bad assumptions. No one in mobile claims to
know everything about mobile, it is simply too large of an ecosystem to keep tabs on
all the facets. I’ve found the safe bet is to start with an understanding of your users’
needs and to follow the seven rules covered in this chapter:
1. Forget what you think you know.
2. Believe what you see, not what you read.
3. Constraints never come first.
4. Focus on context, goals, and needs.
5. You can’t support everything.
6. Don’t convert, create.
7. Keep it simple.
"You guessed it: users really don’t care about physicality, media, or modes, but that doesn’t mean that we can ignore them. Just the opposite—good design means that these elements should be invisible to the user. It is our job to create intuitive experiences using technology to anticipate and solve problems for the user through the fewest, deliberate actions. Users tend not to care about what they can’t see, which works out for us because making great experiences pays our bills."