Therefore, based on the elaborate definitions just provided, the phrase "mobile design" really means the discipline of communicating within an environment of mobility. When planning a mobile web strategy, this deeper understanding yields context (e.g. "Jill Smith is on the go"), user experience (e.g. "Jill typically consumes and sends content using only one hand"), and focus (e.g. "How can we serve Jill's needs on the go, while requiring minimal dexterity?").