The movie and game are designed together, the game deepens and expands the fiction but does not simply repeat material from the film.
The expanding range of media options, what McCracken calls the "economics of plenitude," will push companies to open more space for grassroots participation and affiliation... McCracken argues that those companies that loosen their copyright control will attract the most active and committed consumers, and those who ruthlessly set limits will find themselves with a dwindling share of the media marketplace.