The Elements of Typographic Style

By Robert Bringhurst

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softrockstar read 25 pages in The Elements of Typographic Style

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Jarrett Fuller finished reading The Elements of Typographic Style

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Jarrett Fuller read 45 pages in The Elements of Typographic Style

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Jarrett Fuller The Elements of Typographic Style

A book is a flexible mirror of the mind and the body. Its overall size and proportions, the color and texture of the paper, the sound it makes as the pages turn, and the smell of the paper, adhesive and ink, all blend with the size and form and placement of the type to reveal a little about the world in which it was made. If the book appears to be only a paper machine, produced at their own convenience by other machines, only machines will want to read it.

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Jarrett Fuller read 109 pages in The Elements of Typographic Style

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Jarrett Fuller The Elements of Typographic Style

Good typography demands not only a knowledge of type itself, but an understanding of the relationship between letterforms and the other things that humans make and do. Typographic history is just that: the study of relationships between type designs and the rest of human activity — politics, philosophy, the arts, and the history of ideas. It is a lifelong pursuit, but one that is informative and rewarding from the beginning.

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Jarrett Fuller The Elements of Typographic Style

With type as with philosophy, music and food, it is better to have a little of the best than to be swamped with the derivative, the careless, the routine.

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Jarrett Fuller The Elements of Typographic Style

Good typography is like bread: ready to be admired, appraised and dissected before it is consumed.

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Jarrett Fuller The Elements of Typographic Style

Too little kerning is preferable to too much, and inconsistent kerning is worse than none.

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Jarrett Fuller The Elements of Typographic Style

Typographers, like other artists and craftsmen — musicians, composers, and authors as well — must as a rule do their work and disappear.

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