"And, in presenting words, impoverished space encourages imprecise statements, slogans, abrupt and thinly-argued claims.... Many true statements are too long to fit on a PP slide, but this does not mean we should abbreviate the truth to make the words fit. It means we should find a better tool to make presentations."
"If your display looks like a knock-off from a corporate annual report or a PowerPoint pitch, start over. Designs for analyitcal diagrams should be clear, efficient, undecorated, maplike; the content should be intense, explanatory, evidential, maplike. The metaphor is the map, not stupidity."
My work should be self-exemplifying. That is, it should embody the same principles it espouses. For example, Edward Tufte's book are about clearly displaying data, and they themselves are very clearly laid out and explained.