It was worked out without benefit of a lawyer, and we considered it merely a written explanation of an understanding rather than a legal document. It is our feeling that, if a client decided he no longer wanted to work with us, we would not want to hold him to a contract, and vice versa. No contract can control the quality of a creative service such as industrial design. We have never tried to tie anything down legally, and we have never had a lawsuit.
Here was a temptation to prettify a familiar object. Happily, we resisted it. We made the jar square with tapered sides, thereby giving the consumer a saving storage space, providing a jar that wouldn't roll off the kitchen table, and handing the manufacturer a thumping sales advantage. It was another lesson in the basic simplicity of good design.
At the expense of forfeiting originality, and it is a great temptation to hide locks and access panels, we try to make things obvious to operate, not only in airplane interiors but in everything we do.
A client, proud of a new product, has been known to take it home for inspection by his wife or, worse, by the guests at a large dinner party. Usually their criticism fails to evaluate consumer appeal, production methods, competition, costs, and distribution. It's also highly likely that they aren't potential customers.
Somehow these recollections of the past give us comfort, security, and silent courage. By embodying a familiar pattern in an otherwise wholly new and possibly radical form, we can make the unusual acceptable to many people who would otherwise reject it.
A genius, it seems to me, is a man or woman who combines an enormous amount of "know-how" with the purity of outlook of a child.
Additional information
- Pages: 256
- ISBN: 1581153120
- EAN: 9781581153125
- Dewey: 745.2
- Binding: Paperback
- Publisher: Allworth Press
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