Purple Cow

Transform Your Business by Being Remarkable

By Seth Godin

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Stephane Duplessis finished reading Purple Cow, New Edition

145

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Stephane Duplessis Purple Cow, New Edition

Nobody says, "Yeah, I'd like to set myself up for some serious criticism!" and yet... the only way to be remarkable is to do just that.

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Stephane Duplessis Purple Cow, New Edition

The reason it's so hard to follow the leader is this: The leader is the leader because he did something remarkable. And that remarkable thing is now taken - it's no longer remarkable when you do it.

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Stephane Duplessis Purple Cow, New Edition

You are a post-consumption consumer. You have everything you need, and most everything you want. Except time.

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Stephane Duplessis read 52 pages in Purple Cow, New Edition

52

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Dustin Fluke finished reading Purple Cow, New Edition

208

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Dustin Fluke read 38 pages in Purple Cow, New Edition

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Julian J. Schrader finished reading Purple Cow, New Edition

137

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Brian Sun Purple Cow

It takes a lot of guts to actually believe and do what Godin says:

“In almost every market, the boring slot is filled. The product designed to appeal to the largest possible audience already exists, and displacing it is awfully difficult....The real growth comes with products that annoy, offend, don’t appeal, are too expensive, too cheap, too complicated, too simple – too something. (Of course, they’re too too for some people, but just perfect for others.”

Safe is risky. Be remarkable.

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Rick Dronkers Purple Cow, New Edition

Great insights

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