The Google Story

By Mark Malseed, David Vise

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James Apps The Google Story

Overall Score / Comments

An investigative story told with precision and elegance which made for an exciting read that was easy to follow and very gripping. Giving you a great insider look at the world of Google on a global scale from the beginnings to the time of writing and into the future. Google is to its competitors as a laser is to a blunt stick



The GooglePlex, Silicon Valley, two brothers, a shed load of investors, one garage and a lego brick bespoke computer.


bifurcated, cadre, bellweather, raucous, throng, erstwhile, cadence, dour, palpable, imbued, moxie, coterie, imprimatur, moniker, accede, grandiose, replete, bacchanalia, effigy, sojourn, mélange, cornucopia, burgeoning, miscues, abounded, brethren, genteel, cadre, aficionados


  • data mining;
  • Moore's Law;
  • PageRank - if someone points to you, you get some fraction of the importance that they have. Google's page ranking algorithm;
  • Social Progressives - they favoured free and open source software

Key People

  • Larry Page;
  • Sergey Brin;
  • Eric Schmidt;
  • Andy Bechtolsheim - computer wizz and investor in Sillicon Valley;


  • burning man


  • Google went public in an unconventional initial public offering at $85 per share on 19 August 2004;
  • Business strategy and company motto - "Don't Be Evil";
  • The soul of the Google machine is rapid innovation:- Maintaining smart innovation amid torrid growth;
  • Google prefers small teams of three;
  • Individuals are expected to allot 20 percent of their time to exploring whatever ideas interest them the most;
  • The company lacks the usual layers of middle management;
  • Larry and Sergey went to a Montessori school;
  • Larry and Brin started a research group call MIDAS as Stanford. In Greek mythology, Midas was the king whose magic touch turned everything to gold.


  • Customised computers rapidly carry out searches by breaking the queries down into tiny parts. These parts are processed simultaneously by comparing them to copies of the internet that have been indexed and organised in advanced;
  • People connect to the Google search engine both electronically and emotionally;
  • To Google means "to search";
  • The company's name has become a verb in the English language;
  • You have to be a little silly about the goals you are going to set;
  • Having a healthy disregard for the impossible;
  • known for his dour expression;
  • pell-mell rush;
  • Quality of service that Google provided that was better than any body else thats why we went with them;
  • Over time you develop a sense of who the special individuals are partly because of what they have done or are doing, and partly because of the way they express themselves. A great sense of purpose and burning sense of conviction;
  • inauspicious start
  • symbiotic relationship
  • Saw this as a particularly insidious form of bias and eschewed any such payments


Having a healthy disregard for the impossible; you should try to do things that most people would not;
Larry Page
Inspiration still required plenty of perspiration;
Larry Page
I never get stucked into ideas with no economic merit;
Andy Bechtolsheim
They believed in word of mouth. This was the opposite approach. Build something of value and deliver a service compelling enough that people would just use it;
Andy Bechtolsheim
They are really driven by how things ought to be and not concerned with making money;
Andy Bechtolsheim
Whenever you query with more than one word, we're looking at the distance between words [on a web page];
Larry Page

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Jaruhd Taylor read 182 pages in The Google Story


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mridul chadha The Google Story

But in a world where perception matter, Microsoft was viewed by many technologists as the Soviet Union of software, a lumbering giant unable to keep up in the fast-paced digital millennium. It lacked sex appeal. Gates desperately wanted Microsoft to get its edge back, if not initially through innovation, through through brute force. Unable to talk employees out of leaving, Microsoft CEO Steve Ballmer vowed, "I'm going to f***ing kill Google". A high profile attack on Google over its recruiting practices had the potential to generate publicity.

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mridul chadha The Google Story

"If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched 'The Google Story' is for you" - Sunday Telegraph.

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mridul chadha The Google Story

Google's journey from a small startup founded at a local garage to becoming the world's greatest tech company, challenging (and in many cases defeating) the likes of Microsoft and Yahoo!, working its way around the Great Firewall of China, bringing about a revolution with the way it handled its IPO and of course the great food & working environment at the Googleplex - all told in a gripping and brilliant way.

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mridul chadha read 37 pages in The Google Story


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mridul chadha read 82 pages in The Google Story


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