"Whether a patient is a new or an old friend, you must always use salesmanship on him. Explain to him, also to his stricken and anxious family, the hard work and thought you are giving to his case, and so make him feel that the good you have done him, or intend to do him, is even greater than the fee you plan to charge."

This note was recorded by Cal B. from page 83 of Arrowsmith.