Innovate when you know you have a better idea (and everyone you show it to says "Wow!"), but take advantage of conventions when you don't.
If your audience is going to act like you're designing bilboards, then design great billboards.
"When you're creating a site, your job is to get rid of the question marks."
"Humility is honestly accessing ourselves in light of God's holiness and our sinfulness."
Brutal honesty is the only way that this will work.
Contrary to popular belief, it's not "those who help themselves" whom God helps; it's those who _humble_ themselves.
"Humility gets _God's_ attention." [Read Isaiah 66:2]
"Humility draws the gaze of our Sovereign God"