A truly excellent read that's a bizarre hybrid between a social economics journal and a self help book. Ariely manages to take a very dry topic (economics) and turn it into a fascinating discussion on the irrationalities of human nature. Each chapter continues an extensive list of references and Ariely has performed experiments to give his observations a verifiable backing. As well as making for entertaining reading (I have sympathy for anybody taking his classes, they end up as guinea pigs a lot) this helps the book distance itself from the empty hypotheses that some of its peer indulge in.
This note was recorded by Niall Kelly from page of Predictably Irrational, Revised and Expanded Edition.