1 amazon's: "Customers Who Bought This Item Also Bought" or: "Frequently Bought Together" 2 personal recommendation

1 essays, particularly of literary and artistic criticism, written and read primarily for their aesthetic effect. 2 literature considered as a fine art.

Just finished the first chapter. It's like the ultimate Gemara of visual arts.

20 interviews with great graphic designers. Similar set of questions, so it gets a little tedious after first few, but worth reading anyway. Not a must read, but absorbing just enough to keep reading the next page, and next...

Avoid the paperback edition. Typographically it's barely readable:/.

"Generally, there’s a paradigm of what things look like in any arena. What you want to be able to do is find a new way to stretch that paradigm forward, to break its own mold." Paula Scher

Rarely do designers give insight into their practice extending case studies. Paula Scher does and makes it in a compelling and captivating way. Great duo with "How to be a graphic designer without losing your soul".

Informative & inspiring. Most of all, well-written and to the point, without dabbling in the universe of myriad anecdotes and digressions.

After reading a few dozens books on design, I have to admit that this one is distinct. Thorough in practical issues concerning begin a graphic designer to the point of: "when to hire a secretary" question (and subsequently -- the answer). No blabber on design issues or so-called design principles. Great response to the title question.

The Holy Grail of Typography.

After poring over Made to Stick by Chip & Dan Heath, I’ve got to admit, that the shake-and-bake recipe for book writing definitely has reached its limits. Anecdotes work perfectly well, unless the subject AND the content of the book can be summarized in a single sentence presented at the very beginning. In case of Made to Stick, the sentence goes like this:

“Here’s our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story.”

The following 250 pages are there to charm the reader with urban legends, stories and so-called “Idea Clinics” i.e. examples. Great book for a 2-hour train ride sold as a manual for creating successful ideas. Urgh.

Concise, comprehensive and relevant.