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Notes

I am such a huge fan of this book. It is a definite must-read for anyone starting in design, especially those who are heading out into the freelance world. The stuff you see in here won't be stuff you are taught in school. It's real world stuff that Shaughnessy has come across through years of success and failures. So, so good.

Aaron's lists

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Design

My suggestions on the required knowledge in the field of graphic design. A work in progress list.

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Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

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Reader tags: business, design, graphic design, ideas, nonfiction, own, strategy

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