"The common belief that the average people exist and are the standard to which designers should design is called the "average person fallacy"."

When you compare a large priced product to a small priced one, you feel the large priced one is way too expensive.

"Amygdala" is a part (2 of them) of the brain (size of an almond) that regulates your emotions.

The more information the product review has, the more the user (unconsciously) will be likely to buy it.

"Designers are not decorators; they are problems solvers. And it takes brains to solve problems, not just taste"

The last interview was very inspirational and positive.