Getting Real is an amazing, life-changing book on how to act smart and get real in the business world of web 2.0. The insights shared by the creators of renowned app Basecamp are invaluable for anyone looking to do business on the web or just life in general (gblakeman is right). Hands down, getting real with whatever you're doing is a great way to go. Recommended read; it's quick and fun--5/5.