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True success -- financial, personal, and professional -- lies about all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience.

File and Yang dug into a dictionary looking to improve the name of their guide and settled on Yahoo!— and acronym for "Yet Another Hierarchical Officious Oracle."

"Don't worry about shipping an innovative product with elements of crappiness... If a company wait until everything is perfect, it will never ship and the market will pass it by."

Kahle: Maybe you can do that now in Cambridge; maybe it's changed. But there's a more institutional idea that you have to be more proven. San Francisco is full of dreamers. It's th people with the new ideas. It may be bad, they may be inappropriate, they may fail, but I love the idea that we can do something new and different--something that hasn't been done before, something that's going to affect a lot of people. There's an idea that we can do something off here. That sort of uplifting nature to San Francisco and the Bay Area in genera really lives on. This is a city of dreamers, and that's what makes it just a wonderful place to live and to work.

Fletcher: I don't think there was any one thing. Startups are just so amazingly fun; theyr are so amazingly stressful. Whether you are an engineer or whether you are a founder, at least for me, it takes every emotion you've got and multiplies it 100-fold. Higher highs, lower lows than any other work experience. A startup is all-encompassing, so do it when you are young and when you don't have a family because you'll lose it all.