The most basic principle is to design simply. This applies to all areas where design is in the service of function… On the web, design exists to enable access to content and functionality… A well-designed Web site has just enough emphasis to spark interest and draw attention to important events, but not so much as to distract the user from content or hinder the functionality.
Can people do what they need to do or learn what they need to learn quickly, easily, and leave with a smile on their face? Thatâ??s successful design!