I don't believe in making things unnecessarily complex and if something in marketing can't be explained simply, I start to wonder if it's a con. Any good provider should be able to explain plainly how they can be of service. In my experience, those who try to intimidate with vague, jargon-laden language aren't worth considering.

• ritz
• February 24, 2010
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One thing I've noticed, is that people tend to dislike working with jerks. Sure, we're sometimes forced to do so due to a simple lack of options, but I think that's quickly becoming a thing of the past. It seems to me that we increasingly have more choices regarding who we spend our money with. As this happens, I think most will choose to work with nice people when they can.

• ritz
• February 24, 2010
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Buying a lawnmower doesn't result in a cut-lawn; it's only the means by which you could cut it. Similarly, a website is a fine way to convey a proposition to interested parties and remove any doubt about your operation. But before that can happen, prospects need to find your website. This requires you to get out and spread the word.

• ritz
• February 24, 2010
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When I see companies trying to do something exciting and different every time they approach their marketing, I worry that they're missing the point. Customers really want to know what you are, and that you'll always deliver on the same promise: "The cafe with the amazing peach pie!" or "The oil-change shop where you never have to wait." or "The technology company whose stuff always works."

• ritz
• February 24, 2010
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